Start free. Add what you need, when you need it.
Every plan starts the same way: a free preview of your actual site. Prices are monthly — paying annually saves about a third on Basic and Premium. Your price is locked for 3 years from signup.
Free
$0
forever
One beautiful page with your contact form built in, live on your own domain. No tracking of any kind — you only keep paying your domain registrar.
Start freeBasic
$89.99/mo
or $59/mo billed annually ($708/yr)
Up to 10 pages, a choice of templates with new ones every month, inquiry and newsletter forms, and analytics installed on request. 30-day free trial.
Start your free trialPremium coming soon
$149.99/mo
or $99/mo billed annually ($1188/yr)
Everything in Basic, plus up to 20 pages, premium templates with a self-managed blog, a conversion reporting dashboard, and add-on eligibility.
Join the waitlistCustom
$299/mo
monthly only — designer time is never discounted
Everything in Premium, plus a fully custom design, 2 major design requests a month, ecommerce built in, priority support, and access to our growth services.
Talk to usCustom starts with designer time, so it begins with a conversation rather than a checkout. Every paid plan includes major bug fixes for as long as you subscribe.
Compare plans
| What you get | Free | Basic | Premium | Custom |
|---|---|---|---|---|
| Price | $0 | $89.99/mo | $149.99/mo | $299/mo |
| Pages | 1 | Up to 10 | Up to 20 | Up to 20, fully custom |
| Templates | 1 template | Choice of templates | Premium templates | Custom design for you |
| Hosting, SSL & SEO basics | ✓ | ✓ | ✓ | ✓ |
| Contact form | ✓ | ✓ | ✓ | ✓ |
| Inquiry & newsletter forms | — | ✓ | ✓ | ✓ |
| Blog (self-managed, posts never count toward page limits) | — | — | ✓ | ✓ |
| Analytics & tracking installed on request | — | ✓ | ✓ | ✓ |
| Conversion reporting dashboard | — | — | ✓ | ✓ |
| Add-on eligibility (scheduling, birth plans, blog publishing…) | — | — | ✓ | ✓ |
| Growth services eligibility (SEO, ads, local profile) | — | — | — | ✓ |
| Online payments & ecommerce | — | — | — | ✓ |
| Ongoing design work (2 major requests/mo) | — | — | — | ✓ |
| Support | — | Email, 1-business-day first response | Priority email queue | Priority support |
| Free trial | — | 30 days | 30 days | — |
Analytics installs (GA4, Google Ads tag, Meta pixel) are always your documented decision — and never run on form or thank-you pages.
Add-ons, when you’re ready
Add-ons require the Premium or Custom plan. Start without them — every one can be added later without rebuilding anything.
Birth Plan Generator
$25/mo
An interactive birth-plan builder on your site, with every question and answer written in your own words.
Due-Date Match scheduling
$34.99/mo
Booking built into your site: a mom enters her due date and gets a real answer from your actual calendar.
AI Blog Publishing
$29/mo
Send a Word file and photos; it becomes a formatted post in your site’s design. Pause it any month.
Managed Google Workspace
$99 setup + $5/mo
Professional email on your own domain, set up and looked after for you.
Concierge Setup
$149 setup
Domain buying, DNS switchover, and email migration handled for you. Included free on Custom.
Growth services — one doula per neighborhood
Our client-finding services (Custom plan) are sold with real exclusivity: while you subscribe, no other doula on the platform gets that service in your service area. If a region is taken, you can join its waitlist free — we’ll email you the moment it opens.
Managed SEOexclusive to your region
$299/mo
On-site SEO with defined monthly deliverables, written in your voice — never stamped copy.
Paid ads managementexclusive to your region
$249/mo
Search ads run for you. Your budget is prepaid and capped — the fee never touches ad spend.
Google Business Profile managementexclusive to your region
$129/mo
Your local profile kept accurate, active, and reviewed — the way families actually find a doula.
Server-side conversion tracking
$49/mo
Accurate ad measurement without third-party pixels on sensitive pages.
Ads budgets are prepaid and capped, and management fees never come out of ad spend. Exclusive services are never discounted — that’s what keeps the exclusivity worth having.
Price lock
Your price is locked for 3 years from signup, then adjusts only by trailing inflation. No surprise repricing.
Leave any time
Your domain and everything you supplied are always yours. Downgrading unpublishes extra pages — it never deletes them, and they come back if you return.
Referrals
Refer a fellow doula and you both save: she starts with 30 days free and a discount on her first months, and your plan gets discounted while referrals are active.
Not sure which plan? Start with the free preview.
You’ll pick a plan only when you’re ready to go live — and Free is a real option, forever.
Get your free site